B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- female audience share for Mediavine audience (2020)

Name: Female Audience Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2020 · Comscore

Mediavine is the only Comscore Top 5 Lifestyle publisher with an audience that skews more than 70% female.

Stated as a lower bound ('more than 70% female')

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Attribution: Comscore View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2020

Entity

Mediavine audience

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Comscore Primary Tier B

https://triplelift.com/resources/blog/navigating-evolving-dsp-dynamics-with-mediavine/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Navigating Evolving DSP Dynamics with Mediavine

Welcome to TripleLift’s Publisher Spotlight Series! Every month we’ll share an interview with one of our premium publishers, highlighting unique stories and uncovering valuable insights. This week we’re speaking with Phil Bohn, SVP of Sales and Revenue at Mediavine. Read on to learn how Mediavine us…

Original Research

Comscore · Original study ↗

Methodology

Stated as a lower bound ('more than 70% female'), not an exact figure. TripleLift describes Mediavine as the only Comscore Top 5 Lifestyle publisher with this audience skew. Article internally references 2021 as upcoming (e.g., 'impending Chrome Cookie Massacre of 2021'), indicating publication in 2020; Comscore standing cited as of publication.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Mediavine audience: 70% female audience share. Source: Comscore (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mediavine-female-audience-share-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mediavine-female-audience-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- female audience share for Mediavine audience<br><small>Source: Comscore (2020) · <a href="https://lighthousedata.io/data/mediavine-female-audience-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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