B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45.5%

45.5% -- median sales win rate for Sales Representatives (2022)

Name: Median Sales Win Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2022 · Dock.us

In a 2022 HubSpot sales benchmark survey of over 1,000 sales representatives, the median sales win rate was approximately 45.5%.

survey of over 1,000 sales representatives
approximately 45.5%

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Attribution: Dock.us View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

45.5%

Unit

Percentage

Data Vintage

2022

Entity

Sales Representatives

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Dock.us Primary Tier B

https://www.dock.us/library/sales-win-rate ↗

Confidence: 62/100 Vintage: 2022 Channel: Common Crawl

Source Article

How to calculate (and improve) your sales win rate

Product TABLE OF CONTENTs TABLE OF CONTENT Being a sales leader requires a healthy obsession with your numbers. Your team’s win rate is one of those numbers that matters most. Sales win rates gauge your team's overall effectiveness and help you fine-tune your strategy. Not only do your win rates ref…

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Original Research

Dock.us · Original study ↗

Methodology

Source: Hubspot sales benchmark survey

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers

Cite this stat

Plain Text

Sales Representatives: 45.5% median sales win rate. Source: Dock.us (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-sales-win-rate-hubspot

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<blockquote cite="https://lighthousedata.io/data/median-sales-win-rate-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.5%</strong> -- median sales win rate for Sales Representatives<br><small>Source: Dock.us (2022) · <a href="https://lighthousedata.io/data/median-sales-win-rate-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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