B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.99%
1.99% -- median ctr for all business types (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.99%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
95
Sources (11)
Databox
Primary
Tier A
https://betterproposals.io/blog/key-saas-metrics/ ↗
Source Article
6 Key SaaS Metrics to Track for Growth
Jan 17, 2025
12 mins
Any SaaS business wanting to optimize for growth needs to decide on key performance metrics (KPIs) to track. Monitoring the right SaaS metrics helps you both understand your business health and take effective action should difficulties occur.
However, if you're not sure which me…
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databox.com
https://databox.com/improve-organic-ctr
2026-07-08
ボストン コンサルティング グループ（BCG）ヘンダーソン研究所
https://business.nikkei.com/atcl/forum/19/00024/090400018/?P=2
2026-07-17
Entrepreneur Media
https://www.entrepreneur.com/en-au/news-and-trends/productive-financing-for-star…
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2026-07-17
Original Research
Databox
· Original study ↗
Methodology
Calculated from anonymized data from close to 450 companies.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
all business types: 1.99% median ctr. Source: Databox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-organic-ctr-all-business-types
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<blockquote cite="https://lighthousedata.io/data/median-organic-ctr-all-business-types" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.99%</strong> -- median ctr for all business types<br><small>Source: Databox (2023) · <a href="https://lighthousedata.io/data/median-organic-ctr-all-business-types" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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