B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- ab tests per month for median company running CRO (2025)
The median company runs approximately 3 A/B tests per month.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kirro
Primary
Tier C
https://kirro.io/cro-strategy ↗
Source Article
CRO Strategy: A Phased Plan for Every Business Stage
A CRO strategy is a plan for improving your website’s conversion rate through research and testing. Matched to where your business actually is right now. Not where some consultant thinks you should be. Where you are today.
Most businesses skip this entirely. They read a blog post about what CRO is, …
Original Research
Kirro
· Original study ↗
Methodology
Vendor blog citing industry benchmark; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
median company running CRO: 3 ab tests per month. Source: Kirro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-ab-tests-per-month-cro
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<blockquote cite="https://lighthousedata.io/data/median-ab-tests-per-month-cro" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- ab tests per month for median company running CRO<br><small>Source: Kirro (2025) · <a href="https://lighthousedata.io/data/median-ab-tests-per-month-cro" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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