B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36%
36% -- media mentions of generational terms growth for news media (2024)
Media mentions of generational terms increased by 36% year-over-year based on an analysis of over 600,000 news articles.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
600,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads / Strat7 Crowd.DNA
Primary
Tier A
https://report.thedrum.com/united-we-stream-united-we-buy/ ↗
Source Article
Home - Amazon Ads - United we stream, united we buy
United we stream, united we buy
What really brings audiences together?
What does a Gen Z gamer have in common with a 50-year-old who takes yoga classes every day? More than you might think. From what they stream to what they buy, audiences today are up to three times more aligned when grouped by wha…
Original Research
Amazon Ads / Strat7 Crowd.DNA
· Original study ↗
Methodology
AI-driven analysis of 600,000+ news articles
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
news media: 36% media mentions of generational terms growth. Source: Amazon Ads / Strat7 Crowd.DNA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-generational-mentions-rise-36pct-2024
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<blockquote cite="https://lighthousedata.io/data/media-generational-mentions-rise-36pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- media mentions of generational terms growth for news media<br><small>Source: Amazon Ads / Strat7 Crowd.DNA (2024) · <a href="https://lighthousedata.io/data/media-generational-mentions-rise-36pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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