B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- share of survey respondents ranking sales organization support as top decision factor for media buyers (2025)
13% of survey respondents (media buyers / advertisers and agencies) ranked attentive sales organization support as a top-three decision factor.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Myers Report
Primary
Tier B
https://qa.outfront.dev/blog/outfront-is-industry-leader-across-all-metrics-says-myers-report ↗
Source Article
OUTFRONT Is an Industry Leader Across All Metrics,” Says The Myers Report | Brand Central Station | OUTFRONT
“OUTFRONT Is an Industry Leader Across All Metrics,” Says The Myers Report
January 7th, 2025
Alexa, play “We Are the Champions.”
The Myers Report just released the results of its latest advertiser and agency survey, rating and ranking 50 media providers across sectors with a big bottom line: “OUTFRO…
Original Research
The Myers Report
· Original study ↗
Methodology
The Myers Report advertiser and agency survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media buyers: 13% share of survey respondents ranking sales organization support as top decision factor. Source: The Myers Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-buyers-sales-support-decision-factor-2025
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<blockquote cite="https://lighthousedata.io/data/media-buyers-sales-support-decision-factor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of survey respondents ranking sales organization support as top decision factor for media buyers<br><small>Source: The Myers Report (2025) · <a href="https://lighthousedata.io/data/media-buyers-sales-support-decision-factor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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