B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

43%

43% -- share of media buyers ranking brand safety as top decision factor for media buyers (2025)

Name: Share Of Media Buyers Ranking Brand Safety As Top Decision Factor Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · The Myers Report

43% of media buyers identified brand safety as a top-three decision factor.

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Attribution: The Myers Report View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

43%

Unit

Percentage

Data Vintage

2025

Entity

media buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Myers Report Primary Tier B

https://qa.outfront.dev/blog/outfront-is-industry-leader-across-all-metrics-says-myers-report ↗

Confidence: 34/100 Vintage: 2025 Channel: Deep Crawl

Source Article

OUTFRONT Is an Industry Leader Across All Metrics,” Says The Myers Report | Brand Central Station | OUTFRONT

“OUTFRONT Is an Industry Leader Across All Metrics,” Says The Myers Report January 7th, 2025 Alexa, play “We Are the Champions.” The Myers Report just released the results of its latest advertiser and agency survey, rating and ranking 50 media providers across sectors with a big bottom line: “OUTFRO…

Original Research

The Myers Report · Original study ↗

Methodology

The Myers Report advertiser and agency survey

Methodology documented

Segmentation

IndustryMedia RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

media buyers: 43% share of media buyers ranking brand safety as top decision factor. Source: The Myers Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-buyers-brand-safety-decision-factor-2025

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<blockquote cite="https://lighthousedata.io/data/media-buyers-brand-safety-decision-factor-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of media buyers ranking brand safety as top decision factor for media buyers<br><small>Source: The Myers Report (2025) · <a href="https://lighthousedata.io/data/media-buyers-brand-safety-decision-factor-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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