B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- agency commission share for media agencies (OOH buying) (2026)
Media agencies keep between 15% and 25% of the advertising investment in the agency sales model.
- Reported as a range (15% to 25%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SIE7E
Primary
Tier C
https://www.wearesiete.com/en/industry/ooh ↗
Source Article
B2B Lead Generation for OOH Advertising Companies | Siete
The global out-of-home advertising market surpassed $44 billion in 2024 and is growing at 8% annually, mainly driven by DOOH (Digital Out-of-Home), which already represents 35% of the industry’s revenue. In LATAM, cities like São Paulo, Mexico City, Bogotá, and Lima concentrate the region’s largest …
Original Research
SIE7E
· Original study ↗
Methodology
Range 15-25%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media agencies (OOH buying): 15% agency commission share. Source: SIE7E (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-agency-margin-share
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<blockquote cite="https://lighthousedata.io/data/media-agency-margin-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- agency commission share for media agencies (OOH buying)<br><small>Source: SIE7E (2026) · <a href="https://lighthousedata.io/data/media-agency-margin-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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