B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of respondents perceiving industry as ageist for UK advertising industry (2025)
80% of respondents in a study by media agency MEC reported thinking the advertising industry is ageist.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MEC
Primary
Tier B
http://arabadonline.com/details/advertising/the-last-acceptable-ism ↗
Source Article
ArabAd
Original Research
MEC
· Original study ↗
Methodology
Study by media agency MEC, referenced as conducted 'last year' relative to article publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK advertising industry: 80% share of respondents perceiving industry as ageist. Source: MEC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mec-80-percent-industry-ageist
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<blockquote cite="https://lighthousedata.io/data/mec-80-percent-industry-ageist" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of respondents perceiving industry as ageist for UK advertising industry<br><small>Source: MEC (2025) · <a href="https://lighthousedata.io/data/mec-80-percent-industry-ageist" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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