B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- monthly search growth rate for Mead Johnson on Xiaohongshu (2025)
Mead Johnson achieved a 10% monthly search growth on Xiaohongshu through a tailored KOL marketing campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier B
https://insights.topkee.com.sg/dynamic/xiaohongshu-maternal-child-marketing ↗
Source Article
Master Xiaohongshu Maternal-Child Marketing | Topkee
Singapore
In China’s competitive maternity and baby market, Xiaohongshu has become the dominant platform influencing consumer decision-making. According to the latest data, over 96% of maternity and baby users rely on the platform as their primary information channel, and over 50% of users actively …
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Brand campaign case study
Methodology documented
Segmentation
IndustryB2C
RegionAPAC
Channelsocial
Cite this stat
Plain Text
Mead Johnson on Xiaohongshu: 10% monthly search growth rate. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mead-johnson-monthly-search-growth-10
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<blockquote cite="https://lighthousedata.io/data/mead-johnson-monthly-search-growth-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- monthly search growth rate for Mead Johnson on Xiaohongshu<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/mead-johnson-monthly-search-growth-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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