B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5,100,000
5,100,000 -- platform users for Mdundo.com (Tanzania) (Q2 2022)
Mdundo had 5.1 million users in Tanzania in Q2 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,100,000
Unit
Count
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/how-mdundo-com-increased-bongo-don-customer-consideration-by-31 ↗
Source Article
How Mdundo.com Increased Bongo Don Customer Consideration by 31%
How Mdundo.com Increased Bongo Don Customer Consideration by 31%
The Business
Bongo Don is a recently launched alcoholic spirits brand in Tanzania, by Serengeti Breweries Limited (SBL).
The Brief
After the brand's launch, the team at SBL briefed Mdundo to create awareness of Bongo Don and drive purc…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Platform-reported user base
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mdundo.com (Tanzania): 5,100,000 platform users. Source: Mdundo for Brands (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-tanzania-users-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mdundo-tanzania-users-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,100,000</strong> -- platform users for Mdundo.com (Tanzania)<br><small>Source: Mdundo for Brands (Q2 2022) · <a href="https://lighthousedata.io/data/mdundo-tanzania-users-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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