B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
31%
31% -- traditional search primary source share for Users citing traditional search as primary information source (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://robertsiegers.com/en/b2b-geo-strategy ↗
Source Article
B2B GEO: #1 AI SEO Strategy for Industrial Companies
Generative Engine Optimization (GEO) for B2B: How can industrial companies become visible in AI models and grow into a relevant digital brand?
In this article, you’ll learn how artificial intelligence is changing (and expanding) traditional search engine optimization. We’ll also cover the specific f…
Original Research
McKinsey & Company
· Original study ↗
Methodology
From McKinsey's AI Discovery survey of nearly 2,000 respondents; comparison figure to the 44% who prefer AI-powered search. Cited secondhand from a B2B GEO agency blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Users citing traditional search as primary information source: 31% traditional search primary source share. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-traditional-search-primary-information-source
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<blockquote cite="https://lighthousedata.io/data/mckinsey-traditional-search-primary-information-source" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- traditional search primary source share for Users citing traditional search as primary information source<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/mckinsey-traditional-search-primary-information-source" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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