B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- consumer satisfaction increase for organizations implementing social technology (2015)
Implementing social technology and developing network infrastructure in an organization results in a 50% increase in consumer satisfaction.
- Secondary citation of McKinsey research without primary methodology or sample details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.infilon.com/blog/social-media-the-next-step-business-revolution/ ↗
Source Article
Social Media: The next step business revolution | Infilon
Ever heard a company state, “we do not use social media?”
They are either lying or are tribal crowds from the jungle to oversee the powerful change social media has brought for businesses.
Social media networks today are the answer to supreme integrated marketing. Optimizing these sites, formulating…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited in blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations implementing social technology: 50% consumer satisfaction increase. Source: McKinsey (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-social-tech-consumer-satisfaction-50pct
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<blockquote cite="https://lighthousedata.io/data/mckinsey-social-tech-consumer-satisfaction-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumer satisfaction increase for organizations implementing social technology<br><small>Source: McKinsey (2015) · <a href="https://lighthousedata.io/data/mckinsey-social-tech-consumer-satisfaction-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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