B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- profitability increase rate for Businesses using consumer data effectively (2025)
Businesses can increase profitability by up to 60% when using consumer data effectively.
- Upper-bound figure ('up to')
- Specific McKinsey study date and methodology not detailed in source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.genesisx.com/blog/consumer-analytics/ ↗
Source Article
Consumer Analytics: How to Use Data to Drive Business Growth In 2025
Data is the new gold.
Just as gold shaped businesses and economies in the past, data now drives decision-making, innovation, and competitive advantage in modern businesses.
Companies that maximize consumer analytics hold a clear advantage over their competitors. They can make smarter business decisi…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed in article to 'a study by McKinsey'; no report title or date given. 'Up to' indicates an upper-bound figure, not a guaranteed lift.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using consumer data effectively: 60% profitability increase rate. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-profitability-consumer-data-60
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<blockquote cite="https://lighthousedata.io/data/mckinsey-profitability-consumer-data-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability increase rate for Businesses using consumer data effectively<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/mckinsey-profitability-consumer-data-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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