B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- revenue increase from customer experience improvement for retail sector (2016)
A 10% improvement in customer experience results in a 10% increase in revenue.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://getweirdly.com/news/candidates-are-customers-too-about-time-we-treated-them-that-way-no ↗
Source Article
Candidates are customers too. About time we treated them that way, no? - Weirdly
In the world of retail, mountains of investment are poured into polishing customer experiences every year. The idea is that if everyone you touch leaves with a positive feeling about your brand, that positive feeling will result in more money spent at the checkout counter. It’s not only logical, it’…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey study cited secondhand
Methodology documented
Segmentation
Industrymarketing
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retail sector: 10% revenue increase from customer experience improvement. Source: McKinsey (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-cx-revenue-10pct
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<blockquote cite="https://lighthousedata.io/data/mckinsey-cx-revenue-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- revenue increase from customer experience improvement for retail sector<br><small>Source: McKinsey (2016) · <a href="https://lighthousedata.io/data/mckinsey-cx-revenue-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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