B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- sales increase for McDonald's Big Mac (2005)
McDonald's credited its House of Blues mobile marketing campaign with a 3% increase in Big Mac sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2005
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McDonald's / ipsh interactive
Primary
Tier B
https://mobilemarketinginthenews.blogspot.com/2007/06/case-study-mcdonalds-rumac.html ↗
Source Article
Case Study - McDonald's RUMAC
One of the biggest opportunities for mobile marketing is consumer packaged goods. ipsh has pioneered such campaigns with a few major brands in the summer of 2005 but none had the metrics to really influence Madison Avenue like McDonald's House of Blues promotion.
ipsh interactive was used for this H…
Original Research
McDonald's / ipsh interactive
· Original study ↗
Methodology
Attributed by McDonald's reps to the House of Blues mobile campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's Big Mac: 3% sales increase. Source: McDonald's / ipsh interactive (2005). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-rumac-bigmac-sales-lift-2005
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-rumac-bigmac-sales-lift-2005" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- sales increase for McDonald's Big Mac<br><small>Source: McDonald's / ipsh interactive (2005) · <a href="https://lighthousedata.io/data/mcdonalds-rumac-bigmac-sales-lift-2005" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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