B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60,000,000
60,000,000 -- daily brand touchpoints for McDonald's (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pearlfisher
Primary
Tier B
https://www.arabadonline.com/en/details/branding/McDonalds-packaging-receives-a-new-playful-design-m… ↗
Source Article
McDonald's packaging receives a new playful design makeover
Original Research
Pearlfisher
· Original study ↗
Methodology
Company/agency claim on packaging usage frequency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's: 60,000,000 daily brand touchpoints. Source: Pearlfisher (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-packaging-touchpoints-daily
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-packaging-touchpoints-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60,000,000</strong> -- daily brand touchpoints for McDonald's<br><small>Source: Pearlfisher (2026) · <a href="https://lighthousedata.io/data/mcdonalds-packaging-touchpoints-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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