B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$35,000
$35,000 -- billboard rental cost for McDonald's Kansas City franchisees (2009-09)
The cost billed to McDonald's franchisees for renting Kansas City digital billboards for a 24-hour campaign was $35,000.
- Rental covered 13 digital programmable signs across Kansas City for a 24-hour period
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$35,000
Unit
Currency Usd
Data Vintage
2009-09
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nation's Restaurant News
Primary
Tier B
https://www.nrn.com/corporate/mcdonalds-lets-customers-write-billboard-slogans ↗
Source Article
McDonald's lets customers write billboard slogans
Original Research
Nation's Restaurant News
· Original study ↗
Methodology
Lamar Outdoor Advertising sources indicated; 24-hour rental of 13 digital signs
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
Channelevents
Cite this stat
Plain Text
McDonald's Kansas City franchisees: $35,000 billboard rental cost. Source: Nation's Restaurant News (2009-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-kc-billboard-rental-cost-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-kc-billboard-rental-cost-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$35,000</strong> -- billboard rental cost for McDonald's Kansas City franchisees<br><small>Source: Nation's Restaurant News (2009-09) · <a href="https://lighthousedata.io/data/mcdonalds-kc-billboard-rental-cost-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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