B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- brand perception percentage for McDonald's Germany (2023)
Only 14% of people perceived McDonald's Germany as environmentally conscious prior to the campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DDB Germany / OMD Germany
Primary
Tier B
https://www.omnicomgroup.com/corporate-responsibility/environmental-case-studies/ ↗
Source Article
Environmental Case Studies - Omnicom Group
Environmental Case Studies
Environmental Case Studies
AlmapBBDO, Sao Paulo
EART4
AWARDS
- Cannes Lions Grand Prix: 2023 Award Winner
Urging business leaders to act on climate goals
Acknowledging the rapid responses needed to address climate change, the Brazil Stock Exchange (B3) and United Nations (…
Original Research
DDB Germany / OMD Germany
· Original study ↗
Methodology
Survey cited in Omnicom case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's Germany: 14% brand perception percentage. Source: DDB Germany / OMD Germany (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-germany-sustainability-perception
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-germany-sustainability-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- brand perception percentage for McDonald's Germany<br><small>Source: DDB Germany / OMD Germany (2023) · <a href="https://lighthousedata.io/data/mcdonalds-germany-sustainability-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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