B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- year over year foot traffic growth for McDonald's (2023-05)
McDonald's saw a 35% year-over-year increase in consumer foot traffic from May 2022 to May 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2023-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Unacast
Primary
Tier A
https://www.unacast.com/post/chick-fil-a-foot-traffic ↗
Source Article
What Recent Consumer Foot Traffic to Chick-fil-A Says About Its Performance
We studied Chick-fil-A foot traffic to explore how the popular fast food chicken brand has solidified its position as a major player in the quick service restaurant (QSR) space. Chick-fil-A’s beloved year-round menu and seasonal offerings have become fast food staples, enabling whirlwind growth and …
Original Research
Unacast
· Original study ↗
Methodology
Analysis of consumer foot traffic to McDonald's locations nationwide.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
McDonald's: 35% year over year foot traffic growth. Source: Unacast (2023-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-foot-traffic-growth-2022-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-foot-traffic-growth-2022-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- year over year foot traffic growth for McDonald's<br><small>Source: Unacast (2023-05) · <a href="https://lighthousedata.io/data/mcdonalds-foot-traffic-growth-2022-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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