B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- event app adoption rate for McDonald's 2018 Worldwide Convention attendees (event app) (2018)
The McDonald's 2018 Worldwide Convention achieved a 90% adoption rate for its event app.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kindle Communications
Primary
Tier A
https://www.kindlecommunications.com/case-study/mcdonalds-worldwide-convention/ ↗
Source Article
McDonald’s Worldwide Convention | Kindle Communications
The brand’s largest global gathering levels up on engagement, measurement, content and scenic design.
The brand’s largest global gathering levels up on engagement, measurement, content and scenic design.
gather
Gather insights and information to better understand the desired outcomes, the audience m…
Original Research
Kindle Communications
· Original study ↗
Methodology
Reported as the largest digital engagement in Worldwide Convention history; measured at the biennial 2018 McDonald's Worldwide Convention (12,030 unique app users among 15,000+ attendees).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's 2018 Worldwide Convention attendees (event app): 90% event app adoption rate. Source: Kindle Communications (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-2018-worldwide-app-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-2018-worldwide-app-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- event app adoption rate for McDonald's 2018 Worldwide Convention attendees (event app)<br><small>Source: Kindle Communications (2018) · <a href="https://lighthousedata.io/data/mcdonalds-2018-worldwide-app-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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