B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.7x
2.7x -- taps per capita for Mastercard Tap and Go New Zealand (2026)
The campaign generated 2.7 taps for every New Zealander.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.7x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superlunar
Primary
Tier B
https://www.superlunar.xyz/mastercard ↗
Source Article
Mastercard | Tap for your town — SUPERLUNAR
Mastercard | Tap for your town
Mastercard had a problem. Despite running traditional advertising campaigns for several years the majority of New Zealanders didn’t trust Tap and Go™. Our job was to turn a nation of eftpos users into frequent tappers.
We had one asset from the previous campaign. Richi…
Original Research
Superlunar
· Original study ↗
Methodology
Derived in case study: 13 million taps across New Zealand population
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mastercard Tap and Go New Zealand: 2.7x taps per capita. Source: Superlunar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mastercard-taps-per-capita-2-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mastercard-taps-per-capita-2-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7x</strong> -- taps per capita for Mastercard Tap and Go New Zealand<br><small>Source: Superlunar (2026) · <a href="https://lighthousedata.io/data/mastercard-taps-per-capita-2-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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