B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- tap transaction growth rate for Mastercard Tap and Go New Zealand (2026)
Mastercard Tap and Go transactions in New Zealand increased by 48% following the 10-week campaign.
- Case study metrics reported by creative agency
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superlunar
Primary
Tier B
https://www.superlunar.xyz/mastercard ↗
Source Article
Mastercard | Tap for your town — SUPERLUNAR
Mastercard | Tap for your town
Mastercard had a problem. Despite running traditional advertising campaigns for several years the majority of New Zealanders didn’t trust Tap and Go™. Our job was to turn a nation of eftpos users into frequent tappers.
We had one asset from the previous campaign. Richi…
Original Research
Superlunar
· Original study ↗
Methodology
Agency case study reporting increase in tap transactions during 10-week campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mastercard Tap and Go New Zealand: 48% tap transaction growth rate. Source: Superlunar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mastercard-tap-transactions-up-48
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<blockquote cite="https://lighthousedata.io/data/mastercard-tap-transactions-up-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- tap transaction growth rate for Mastercard Tap and Go New Zealand<br><small>Source: Superlunar (2026) · <a href="https://lighthousedata.io/data/mastercard-tap-transactions-up-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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