B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- deposit balance share for mass market households (2026)
Mass market households hold 11% of deposit balances.
- Mass market defined as households with under $100,000 in investable assets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
ProSight
Primary
Tier A
https://www.prosightfa.org/insights/deposit-growths-k-shaped-reality/ ↗
Source Article
Deposit Growth’s K-Shaped Reality
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If you’ve been feeling like you’re working twice as hard to move the needle on deposits lately, you’re not alone. While deposit growth and customer acquisition remain the top priorities for bankers, our latest Banking Outlook research suggests that the “how” of winning those balances is shifti…
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timesofindia.indiatimes.com
https://timesofindia.indiatimes.com/
2026-08-18
Original Research
ProSight
· Original study ↗
Methodology
Survey data from 1,000 consumers and 100 financial institutions
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mass market households: 11% deposit balance share. Source: ProSight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mass-market-households-deposit-balances
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<blockquote cite="https://lighthousedata.io/data/mass-market-households-deposit-balances" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- deposit balance share for mass market households<br><small>Source: ProSight (2026) · <a href="https://lighthousedata.io/data/mass-market-households-deposit-balances" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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