B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- share of donor file for Rescue Missions mass donors (giving under $1,000 annually) (2026)
Mass donors (giving under $1,000 annually) represent over 93% of donors in a study of 50 Rescue Missions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BDI
Primary
Tier A
https://bdiagency.com/key-metrics-for-your-middle-and-major-donor-program/ ↗
Source Article
PART 3: THE NEW SHAPE OF FUNDRAISING
Original Research
BDI
· Original study ↗
Methodology
BDI study of 50 Rescue Missions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rescue Missions mass donors (giving under $1,000 annually): 93% share of donor file. Source: BDI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mass-donors-93-percent-of-donor-file
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<blockquote cite="https://lighthousedata.io/data/mass-donors-93-percent-of-donor-file" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of donor file for Rescue Missions mass donors (giving under $1,000 annually)<br><small>Source: BDI (2026) · <a href="https://lighthousedata.io/data/mass-donors-93-percent-of-donor-file" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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