B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- character awareness for Ms. Marvel (2021)
38% of Marvel fans reported having heard 'a lot' or 'some' about Ms. Marvel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,526
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
Morning Consult
Primary
Tier A
https://morningconsult.com/2021/12/06/new-marvel-characters-awareness/?utm_content=190268336&utm_med… ↗
Source Article
Marvel Phase 4 Characters Have an Awareness Problem
Marvel’s Newest Heroes Have an Awareness Problem
MARVEL'S NEXT PHASE
This story is part of a nine-part series considering the business future of Disney's crown jewel, the Marvel Cinematic Universe. One of the most lucrative properties in the history of entertainment, the MCU is suddenly threatened f…
Also cited by
moderndiplomacy.eu
https://moderndiplomacy.eu/
2026-08-19
Original Research
Morning Consult
· Original study ↗
Methodology
Survey conducted Nov. 19-22, 2021, among 2,200 U.S. adults, including 1,526 Marvel fans.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Ms. Marvel: 38% character awareness. Source: Morning Consult (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marvel-character-awareness-ms-marvel
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<blockquote cite="https://lighthousedata.io/data/marvel-character-awareness-ms-marvel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- character awareness for Ms. Marvel<br><small>Source: Morning Consult (2021) · <a href="https://lighthousedata.io/data/marvel-character-awareness-ms-marvel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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