B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40.6%
40.6% -- share citing integration with existing systems as hurdle for marketers (2025)
40.6% of marketers identified integration with existing systems as the biggest hurdle in adopting new tools.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40.6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Alliance
Primary
Tier B
https://www.cmoalliance.com/the-challenges-leading-marketing-teams/ ↗
Source Article
The challenges leading marketing teams in 2026
Ask any marketing leader what’s keeping them up at night in 2025, and the answer isn’t just budgets or performance targets. It’s people. Not just hiring them, but sustaining, aligning, and keeping them from burning out in an industry that has never demanded more.
The Future of Marketing Report 2025 …
Original Research
CMO Alliance
· Original study ↗
Methodology
Survey findings from The Future of Marketing Report 2025
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketers: 40.6% share citing integration with existing systems as hurdle. Source: CMO Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-integration-hurdle-2025
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<blockquote cite="https://lighthousedata.io/data/martech-integration-hurdle-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.6%</strong> -- share citing integration with existing systems as hurdle for marketers<br><small>Source: CMO Alliance (2025) · <a href="https://lighthousedata.io/data/martech-integration-hurdle-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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