B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
87%
87% -- share ranking marketing technology important for marketing practitioners (2025-2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025-2026
Entity
Sample Size
1,412
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association
Primary
Tier A
https://martech.org/here-are-the-marketing-skills-ai-is-making-more-valuable/ ↗
Source Article
Here are the marketing skills AI is making more valuable
As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.
The post Here are the marketing skills AI is making more valuable appeared first on MarTech.
Original Research
American Marketing Association
· Original study ↗
Methodology
AMA survey of 1,412 marketing practitioners conducted December 2025 and January 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing practitioners: 87% share ranking marketing technology important. Source: American Marketing Association (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-importance-ranking-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martech-importance-ranking-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share ranking marketing technology important for marketing practitioners<br><small>Source: American Marketing Association (2025-2026) · <a href="https://lighthousedata.io/data/martech-importance-ranking-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.