B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- tv campaign unreached rate for Marriott (2025)
Marriott had an unreached rate of 76% of its target audience across its TV campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/hilton ↗
Source Article
Hilton TV Ad Spend & Reach
Hilton TV Ad Spend & Reach
Reach More Hilton Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$6,831,478
Missed Opportunity
57%
of target customers NOT reached
Only 42.8% reach rate = 15M at $450.58 per 1,000
You …
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of May 2025, presented by Simulmedia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marriott: 76% tv campaign unreached rate. Source: Nielsen Ad Intel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-tv-unreached-2025
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<blockquote cite="https://lighthousedata.io/data/marriott-tv-unreached-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- tv campaign unreached rate for Marriott<br><small>Source: Nielsen Ad Intel (2025) · <a href="https://lighthousedata.io/data/marriott-tv-unreached-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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