B
Evidence Grade B
Safe to Cite
Dated
40%
40% -- mau growth rate for Marriott Mobile App monthly active users (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier B
http://www.mmaglobal.com/case-study-hub/case_studies/view/46450 ↗
Source Article
MMA Case Study Hub | The New Marriott Mobile App: The Perfect Travel Companion
Original Research
MMA Global
· Original study ↗
Methodology
Post-launch increase in monthly active users reported in MMA case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marriott Mobile App monthly active users: 40% mau growth rate. Source: MMA Global (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-app-mau-increase-40-percent
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<blockquote cite="https://lighthousedata.io/data/marriott-app-mau-increase-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mau growth rate for Marriott Mobile App monthly active users<br><small>Source: MMA Global (2017) · <a href="https://lighthousedata.io/data/marriott-app-mau-increase-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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