B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

38%

38% -- share of marketing teams with limited inhouse expertise for marketing teams (2025)

Name: Share Of Marketing Teams With Limited Inhouse Expertise Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · Salesforce

38% of marketing teams are battling limited in-house expertise.

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2025

Entity

marketing teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Salesforce Primary Tier A

https://report.thedrum.com/salesforce-the-a-shaped-cmo/challenge ↗

Confidence: 32/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Challenge - Salesforce A-shaped CMO Ungated

AI inertia: the cost of chaos CMOs have not only embraced generative and predictive AI – they’re driving it into their organization. And, when it comes to agentic AI, they recognize its potential to unlock true leadership autonomy. But only one in 10 have adopted agentic AI. Why? Because of confiden…

Original Research

Salesforce · Original study ↗

Methodology

Salesforce research on CMOs

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RoleCMO

Cite this stat

Plain Text

marketing teams: 38% share of marketing teams with limited inhouse expertise. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-limited-expertise-2025

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<blockquote cite="https://lighthousedata.io/data/marketing-teams-limited-expertise-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of marketing teams with limited inhouse expertise for marketing teams<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/marketing-teams-limited-expertise-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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