B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- software license underutilization rate for Marketing software (2025)
Marketing software has an underutilization rate of 44%, which is higher than the average SaaS license underutilization rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vertice
Primary
Tier B
https://www.vertice.one/blog/the-true-cost-of-saas-wastage-and-how-to-prevent-it ↗
Source Article
The true cost of SaaS wastage (and how to prevent it) - Vertice | Vertice Blog
Take a self-guided tour of the platform.
See why Vertice is trusted by top procurement leaders.
Following the rise of remote working and concurrent digital transformation efforts, organizations of all sizes have not only experienced exponential growth in their SaaS stacks, but also an overwhelming i…
Original Research
Vertice
· Original study ↗
Methodology
First-party Vertice SaaS procurement platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing software: 44% software license underutilization rate. Source: Vertice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-software-underutilization-44
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<blockquote cite="https://lighthousedata.io/data/marketing-software-underutilization-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- software license underutilization rate for Marketing software<br><small>Source: Vertice (2025) · <a href="https://lighthousedata.io/data/marketing-software-underutilization-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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