B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

14.2%

14.2% -- share of adopters from marketing advertising sector for connected packaging adopters (2026)

Name: Share Of Adopters From Marketing Advertising Sector Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Appetite Creative

The marketing and advertising sector leads connected packaging adoption, accounting for 14.2% of adoption.

Cite this stat Share How we verify

Attribution: Appetite Creative View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

14.2%

Unit

Percentage

Data Vintage

2026

Entity

connected packaging adopters

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Appetite Creative Primary Tier A

https://appetitecreative.com/2026-connected-packaging-results-webinar-discover-whats-next-for-the-in… ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

Industry confidence in connected packaging reaches new high of 92.3% in latest survey

Original Research

Appetite Creative · Original study ↗

Methodology

Fifth annual Global Connected Packaging Survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

connected packaging adopters: 14.2% share of adopters from marketing advertising sector. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-sector-adoption-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketing-sector-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.2%</strong> -- share of adopters from marketing advertising sector for connected packaging adopters<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/marketing-sector-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →