B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share of marketing decisions not influenced by analytics for marketing leaders (2020)
46% of marketing decisions are not influenced by analytics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
415
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.sellforte.com/blogs/marketing-data-and-analytics-in-2020 ↗
Source Article
Marketing Data and Analytics in 2020: A failed promise and how to fix the issue
Chris Kervinen
Marketing
54% of participated senior marketing executives are not happy with the results they get from their marketing data and analytics investments.
Earlier this month Gartner published the results of its survey of 415 marketing leaders and analytics practitioners, revealing the lea…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 415 marketing leaders and analytics practitioners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 46% share of marketing decisions not influenced by analytics. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-decisions-not-analytics-influenced-2020
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<blockquote cite="https://lighthousedata.io/data/marketing-decisions-not-analytics-influenced-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of marketing decisions not influenced by analytics for marketing leaders<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/marketing-decisions-not-analytics-influenced-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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