B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.5%
22.5% -- marketing database degradation rate for Marketing databases (2025)
22.5% of marketing databases naturally degrade every year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Data Group
Primary
Tier C
https://www.emaildatagroup.net/peoplefluent-erp ↗
Source Article
Opt-in PeopleFluent ERP Users Email List
Home > Technology Applications Users List > PeopleFluent ERP Users List
PeopleFluent leads in providing talent management, HR and ERP management solutions. The company has introduced a unique talent engagement cloud for applications run through a Mirror™ suite that integrates with distributable vide…
Original Research
Email Data Group
· Original study ↗
Methodology
Vendor claim without named original source
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
Marketing databases: 22.5% marketing database degradation rate. Source: Email Data Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-database-degradation-annual
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<blockquote cite="https://lighthousedata.io/data/marketing-database-degradation-annual" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- marketing database degradation rate for Marketing databases<br><small>Source: Email Data Group (2025) · <a href="https://lighthousedata.io/data/marketing-database-degradation-annual" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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