B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15
15 -- average marketing data sources for marketing departments (2025)
The average marketing department manages data from over 15 distinct sources.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://applaunchpartners.com/marketing-performance-2026-ai-drives-70-efficiency/ ↗
Source Article
2026 AI: 70% Efficiency in Marketing Performance
Original Research
Statista
· Original study ↗
Methodology
Cited as a Statista report from late 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing departments: 15 average marketing data sources. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-data-sources-15-statista
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<blockquote cite="https://lighthousedata.io/data/marketing-data-sources-15-statista" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15</strong> -- average marketing data sources for marketing departments<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/marketing-data-sources-15-statista" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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