B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95
95 -- average customer satisfaction rating for Marketing Automation software category (2021)
The Marketing Automation software category displays an average overall satisfaction rating of 95.4 among top companies in the space according to G2 review data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95
Unit
Score
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2 and Bowery Capital
Primary
Tier A
https://company.g2.com/news/2021-bowery-capital-g2-startup-sales-stack-report ↗
Source Article
Introducing the 2021 Bowery Capital + G2 Startup Sales Stack Report
Sixth annual report unveils top vendors and key trends among sales and marketing software solutions
In an increasingly competitive environment to break through the noise and bring on new customers, IT budgets are rising – with businesses bringing on new tools that enable them to work smarter and mor…
Original Research
G2 and Bowery Capital
· Original study ↗
Methodology
Average overall satisfaction rating among top Marketing Automation companies, based on G2 review data
Methodology documented
Segmentation
IndustryMarTech
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Marketing Automation software category: 95 average customer satisfaction rating. Source: G2 and Bowery Capital (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-satisfaction-2021
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-satisfaction-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95</strong> -- average customer satisfaction rating for Marketing Automation software category<br><small>Source: G2 and Bowery Capital (2021) · <a href="https://lighthousedata.io/data/marketing-automation-satisfaction-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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