B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8%
8% -- return on assets improvement for firms using marketing analytics and market dashboards (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prof. Koen Pauwels (research cited)
Primary
Tier C
https://analyticdashboards.wordpress.com/ ↗
Source Article
Smarter Marketing gets Better Results
Original Research
Prof. Koen Pauwels (research cited)
· Original study ↗
Methodology
Cited research by Prof. Pauwels on marketing analytics dashboard adoption; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms using marketing analytics and market dashboards: 8% return on assets improvement. Source: Prof. Koen Pauwels (research cited) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-analytics-roa-improvement-8pct
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<blockquote cite="https://lighthousedata.io/data/marketing-analytics-roa-improvement-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- return on assets improvement for firms using marketing analytics and market dashboards<br><small>Source: Prof. Koen Pauwels (research cited) (2026) · <a href="https://lighthousedata.io/data/marketing-analytics-roa-improvement-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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