B
Evidence Grade B
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accuracy verified by the review judge
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Recent
$90,000
$90,000 -- average marketing agency salary for US marketing agencies (2025)
In 2025, the overall average marketing agency salary was $90,000 according to the Marketing Salary & Skills Report 2025.
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Lighthouse Research Team
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Evidence graded
Value
$90,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Salary & Skills Report
Primary
Tier B
https://myearlybird.ai/blog-posts/marketing-agency-salaries ↗
Source Article
2026 Marketing Agency Salaries: Benchmarks & Growth
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2026 Marketing Agency Salaries: Benchmarks & Growth
The hard part usually isn’t deciding that you need help. It’s deciding what that help should cost without putting your agency in a hole.
Most agency owners hit the same wall. A client roster grows, response times slip, delivery gets …
Original Research
Marketing Salary & Skills Report
· Original study ↗
Methodology
Cited from Marketing Salary & Skills Report 2025
Methodology documented
Segmentation
Industrymarketing
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US marketing agencies: $90,000 average marketing agency salary. Source: Marketing Salary & Skills Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-agency-average-salary-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-agency-average-salary-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$90,000</strong> -- average marketing agency salary for US marketing agencies<br><small>Source: Marketing Salary & Skills Report (2025) · <a href="https://lighthousedata.io/data/marketing-agency-average-salary-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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