B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- marketers saying video delivers good roi for Marketers using video advertising (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.ppcagencyguide.com/video-advertising-ppc/ ↗
Source Article
Video Advertising PPC – How to Run High-Performing Video Ad Campaigns Across Google, YouTube, and Social Platforms – PPC Agency Guide
If a picture is worth a thousand words, video advertising in pay-per-click (PPC) is worth a million. It has a way of reaching people that words and images cannot, and it can dramatically improve your PPC results. In fact, 90 percent of marketers say video delivers a good return on investment (ROI), …
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl video marketing research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using video advertising: 90% marketers saying video delivers good roi. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-good-roi-wyzowl
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<blockquote cite="https://lighthousedata.io/data/marketers-video-good-roi-wyzowl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- marketers saying video delivers good roi for Marketers using video advertising<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/marketers-video-good-roi-wyzowl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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