B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
88%
88% -- marketing analytics tool usage rate for marketers worldwide (2024)
88% of surveyed marketing decision makers worldwide disclosed their use of marketing analytics or measurement tools.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/data-driven-marketing-in-the-b2b-food-and-n… ↗
Source Article
Data-Driven Marketing for Food & Nutrition Industries | Smartcore
In a world where the next big thing in the business-to-business (B2B) food and nutraceutical ingredients industry can be discovered online through a simple search, relying on guesswork is no longer an option. Today, data has become the driving force behind informed decision-making in successful mark…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce Ninth Edition State of Marketing Report survey of nearly 5,000 marketing decision makers worldwide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers worldwide: 88% marketing analytics tool usage rate. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-analytics-tools-2024
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<blockquote cite="https://lighthousedata.io/data/marketers-using-analytics-tools-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- marketing analytics tool usage rate for marketers worldwide<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/marketers-using-analytics-tools-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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