B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- marketers citing traffic and lead generation as primary challenge for B2B marketers (2026)
61% of marketers identify traffic and lead generation as primary challenges.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outreach
Primary
Tier C
https://anypost.ai/blog/top-b2b-lead-generation-strategies-enhancing-growth-with-anypost-s-multi-sou… ↗
Source Article
Top B2B Lead Generation Strategies: Enhancing Growth with AnyPost's Multi
Original Research
Outreach
· Original study ↗
Methodology
Cited by AnyPost blog referencing Outreach's B2B lead generation guide; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 61% marketers citing traffic and lead generation as primary challenge. Source: Outreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-traffic-lead-gen-challenge-61pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-traffic-lead-gen-challenge-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- marketers citing traffic and lead generation as primary challenge for B2B marketers<br><small>Source: Outreach (2026) · <a href="https://lighthousedata.io/data/marketers-traffic-lead-gen-challenge-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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