B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- marketers reporting total traffic increase for Search marketers (2025)
28% of search marketers recorded an overall increase in total site traffic because appearing in AI Overviews as a key source drove clicks to deeper content on their site.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://chapters-eg.com/blog/seo-blog/zero-click-searches-2026/ ↗
Source Article
Zero-Click Searches in 2026: The New SEO Playbook
In a world governed by speed and efficiency, search behavior is undergoing a radical transformation. Zero-click searches – those queries where users get their answer directly from the search engine results page (SERP) without clicking on any website – have become the norm rather than the exception. …
Original Research
Moz
· Original study ↗
Methodology
Cited from Moz State of SEO 2025 Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search marketers: 28% marketers reporting total traffic increase. Source: Moz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-total-traffic-increase-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/marketers-total-traffic-increase-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketers reporting total traffic increase for Search marketers<br><small>Source: Moz (2025) · <a href="https://lighthousedata.io/data/marketers-total-traffic-increase-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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