B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58.7%
58.7% -- share of marketers reporting improved seo roi for Marketers (SEO-related activities) (2023)
In 2023, 58.7% of marketers believed that the ROI of SEO-related activities has improved substantially over the years.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58.7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://clickpatrol.com/the-rise-of-hidden-ads-in-digital-marketing-how/ ↗
Source Article
The Rise Of Hidden Ads In Digital Marketing: How They Work And Why They Are Dangerous - ClickPatrol™
The rise of hidden Ads in digital marketing: How they work and why they are dangerous
Abisola Tanzako | Jul 21, 2025
Table of Contents
- What are hidden Ads, and how are they deployed?
- The mechanics of hidden Ads
- Types of hidden Ads
- How to detect hidden Ads in your campaigns
- Hidden Ads vs. A…
Original Research
Statista
· Original study ↗
Methodology
Cited to Statista; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (SEO-related activities): 58.7% share of marketers reporting improved seo roi. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-seo-roi-improved-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-seo-roi-improved-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.7%</strong> -- share of marketers reporting improved seo roi for Marketers (SEO-related activities)<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/marketers-seo-roi-improved-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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