B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of marketers rating seo most effective digital strategy for marketers (2025)
Approximately 72% of marketers consider SEO to be their most effective digital marketing strategy.
- The source cites this figure as an approximation without providing original survey methodology or sample size.
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Lighthouse Research Team
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digikaimarketing.com
Primary
Tier C
https://digikaimarketing.com/the-smart-business-owners-guide-to-seo/ ↗
Source Article
The Smart Business Owner’s Guide to SEO - Digital Marketing and Advertising Agency
Nearly 90% of shoppers begin their purchasing journey online. They research products, compare brands, and read customer reviews long before visiting a business or making a purchase.
As this digital transformation continues, businesses across nearly every industry are increasing their investment in s…
Original Research
digikaimarketing.com
· Original study ↗
Methodology
Secondary citation
Methodology documented
Segmentation
Industryseo
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
marketers: 72% share of marketers rating seo most effective digital strategy. Source: digikaimarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-seo-most-effective-72
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<blockquote cite="https://lighthousedata.io/data/marketers-seo-most-effective-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of marketers rating seo most effective digital strategy for marketers<br><small>Source: digikaimarketing.com (2025) · <a href="https://lighthousedata.io/data/marketers-seo-most-effective-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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