B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- marketers sending no personalized emails for marketers (2026)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Personalize Your Email Marketing for Better Results
If you want to get someone’s attention, call them by name. This is just as true in marketing as it is in any other context. Studies and reports have consistently found that when you personalize your email marketing, those emails tend to perform better than generic ones, and the demand for tailored c…
Methodology
Cited survey; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 42% marketers sending no personalized emails. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-no-personalized-emails
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<blockquote cite="https://lighthousedata.io/data/marketers-no-personalized-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- marketers sending no personalized emails for marketers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/marketers-no-personalized-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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