B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
76%
76% -- marketers saying marketing changed more in past two years for marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.letsnurture.ca/blog/technology/how-content-intelligence-enhances-your-digital-transforma… ↗
Source Article
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Original Research
Salesforce
· Original study ↗
Methodology
Cited from a Salesforce report; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 76% marketers saying marketing changed more in past two years. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-marketing-changed-past-two-years
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<blockquote cite="https://lighthousedata.io/data/marketers-marketing-changed-past-two-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- marketers saying marketing changed more in past two years for marketers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/marketers-marketing-changed-past-two-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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