B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- share of marketers reporting leads arriving later for Marketers (2026)

Name: Share Of Marketers Reporting Leads Arriving Later Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · HubSpot

Nearly 70% of marketers report that leads now arrive later in the buying process due to buyers conducting more AI-assisted research before reaching out.

Source states 'Nearly 70%'

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Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

Marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier B

https://chatterbubble.co/resources/top-lead-generation-companies-for-branding-agencies-2026 ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Top Lead Generation Companies for Branding Agencies in 2026

Top Lead Generation Companies for Branding Agencies in 2026 The top lead generation companies for branding agencies split into two distinct categories: traditional B2B outbound and demand generation specialists on one side, and AI search optimization providers on the other. Which category you need d…

Original Research

HubSpot · Original study ↗

Methodology

HubSpot 2026 State of Marketing Report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketers: 70% share of marketers reporting leads arriving later. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-leads-arrive-later-ai-research

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<blockquote cite="https://lighthousedata.io/data/marketers-leads-arrive-later-ai-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of marketers reporting leads arriving later for Marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-leads-arrive-later-ai-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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