B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of marketers rating keyword research as most important seo strategy for marketers (2024)
According to HubSpot research cited in the text, 90% of marketers rated keyword research as their most important SEO strategy.
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://keywordly.ai/blog/keyword-difficulty ↗
Source Article
Keyword Difficulty Explained: How to Find Easy-to-Rank Keywords
Imagine pouring hours into creating a well-researched piece of content, only to see it lost in the depths of search results. The truth is, ranking high on Google isn’t just about valuable information or clever writing—it often hinges on targeting the right keywords. For many, the hardest part isn’t …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research via secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% share of marketers rating keyword research as most important seo strategy. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-keyword-research-top-seo-strategy
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<blockquote cite="https://lighthousedata.io/data/marketers-keyword-research-top-seo-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers rating keyword research as most important seo strategy for marketers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/marketers-keyword-research-top-seo-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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