B
Evidence Grade B
Trusted with Context
Recent
27%
27% — marketing budget for TikTok (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
80
Source
blog.hubspot.com
Primary
Tier A
https://blog.hubspot.com/marketing/tiktok-stats ↗
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Blog Research
Study: Unknown
n=2,236
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 27% | |
| 2026 | $12,200,000 | +45185085.2% |
| 2026 | $760,000,000 | +6129.5% |
| 2026 | 750,000,000 | -1.3% |
| 2026 | 73% | -100.0% |
| 2026 | $750,000,000 | +1027397160.3% |
Segmentation
RoleSocial Media Manager
Channelsocial
Cite this stat
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Plain Text
TikTok: 27% marketing budget. Source: blog.hubspot.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/marketers-investment-in-tiktok-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-investment-in-tiktok-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> — marketing budget for TikTok<br><small>Source: blog.hubspot.com (2025) · <a href="https://lighthousedata.io/data/marketers-investment-in-tiktok-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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